Matt Buchanan, a Michigan native and Stanford University graduate, moved to Sarasota from Tampa with his family in 1998. He is a proud alumnus of Out of Door Academy and Cardinal Mooney, where he was a member of the track and field team. It was there that he met his best friend and now wife, Diana. They have been happily married for 12 years and have seven wonderful children, whom he describes as the loves of their lives. 

As president and managing partner of Sarasota Ford since 2010, Buchanan considers it a privilege to work with a dedicated and passionate team that prioritizes people—both customers and the community. “Together, we’ve focused on creating a culture that goes beyond selling and servicing vehicles. Our goal has always been to serve others, build lasting relationships and do what’s right by our community,” he says.

Sarasota Ford has been a major sponsor of the Thunder By The Bay Music & Motorcycle Festival for many years. It’s a relationship that continues to strengthen annually, and one that Buchanan describes as very special. He shares,  “The event brings people together in support of Suncoast Charities for Children, an organization doing tremendous work for individuals in our area. We’re honored to stand behind that mission. For our team, it’s never just about sponsorship; it’s about coming together with others who care deeply about making a difference.” Buchanan says that supporting Suncoast Charities for Children has been one of Sarasota Ford’s most meaningful partnerships. “Through toy drives, hurricane and flood relief efforts and other community initiatives, we’ve been able to see firsthand how much can be accomplished when people come together. These efforts are a team-wide commitment. Everyone at Sarasota Ford contributes in their own way and it’s something that keeps us grounded in gratitude.”

The team at Sarasota Ford has also organized the One Community One Team initiative to recognize the selfless efforts of local citizens, teachers, police officers, firefighters, first responders, members of the military and veterans by rewarding them with all-expense-paid experiences. “One Community One Team was created to shine a light on the people and organizations who serve others every day without seeking recognition,” explains Buchanan. “Whether it’s a local teacher, veteran or first responder, these individuals embody the spirit of selflessness. Our goal was to find meaningful ways to show appreciation and give back to them while encouraging other businesses to follow in our footsteps. The experiences we’ve been able to create are just small gestures compared to all that they give to our community, but they’re moments that remind us of the good that exists around us every day.” He invites readers to nominate a local hero at 1Community1Team.com.  

Buchanan fondly remembers a particularly moving experience where  One Community One Team helped make a young lady named Pricilla’s wish come true. Pricilla, battling serious health issues, longed to surf in Hawaii. Unable to fly due to her condition, the team brought Hawaii to her, transforming her backyard into a Hawaiian-themed pool party, complete with a full pool setup. Buchanan recalls her deep gratitude and radiant smile. Though Pricilla has since passed, her memory and spirit, he notes, “will live on forever.”

As a leader, Buchanan aims to share a daily quote with all of his employees to help inspire them for the day ahead. One of his favorite quotes is by Morgan Freeman: How do we change the world? One random act of kindness at a time.

Buchanan advises aspiring philan-thropists to begin modestly. “You don’t need a big platform or a large budget to make a difference. Whether it’s volunteering, donating time or simply helping a neighbor, every action matters. Sarasota is filled with generous people and organizations doing important work. I would encourage anyone looking to get involved to find a cause that speaks to them and take that first step, because once you do, it often leads to so much more.”

On being honored as a Good Hero in our community, Buchanan says, “It’s truly an honor, and one I accept on behalf of the entire Sarasota Ford team. Everything we do in the community is a group effort, made possible by people who lead with heart and purpose. To be recognized among so many others who dedicate their time and energy to helping others is deeply humbling. It reinforces our belief that when we come together, we can make a lasting difference.”

Matt Buchanan was honored as a Good Hero by SRQ Magazine in December 2024.